Three decades in Big Tech, the last nine at AWS, taught me one thing above everything else — the organizations that win are the ones that turn data into decisions faster than everyone else.
Along the way I had a front-row seat to what happened when that same capability met professional sports. Real-time player tracking. Predictive modeling that changed how teams scout, draft, and prepare. Every major league built an analytical layer that made the game smarter at every level.
Then I went home and coached 13U travel ball, and none of it existed.
You're staring at a bracket Saturday night trying to reverse-engineer your seed. You're doing pitch-count math in your head at 10pm. You're guessing whether their ace is available tomorrow. You're winging an opponent scout off what a grandparent said about the kid from Georgia. No coach at any other level would accept that.
And as a parent? You're refreshing a tournament bracket that hasn't updated since noon. You're asking other parents if they know when tomorrow's first pitch is. You're trying to figure out whether you can sleep in or set the alarm. No major sport in America makes its fans work that hard.
Ask Burks is the product I needed — for both jobs I do every weekend. As the parent tracking my kid's tournament from another field. As the head coach writing tomorrow's pitching plan at 10pm. Two modes, one product. Built because nobody else was building it.
Questions, press, partnerships, or want in on the beta?
hal@burks.ai
Family Hub for parents. Super Scout for coaches. Same product, same data, two completely different jobs.